On The Way

Living sustainably is very important for me; after all, it is the driving force behind this blog. However, overtime I've realized that it's not always easy to make sustainable choices, especially when there are so many tempting offers as distractions. That is why recently, I've been very pleased to see that more and more companies are trying their hand at eco-friendly offerings - and the media is joining in to promote them, too. So, in honour of Earth Day, I thought I'd showcase some of the ones that I'm most excited about:

1. Juicy Couture recently introduced a collection of sustainable sunglasses that are partially made with plant-based plastic and also incorporate bamboo.

2. Zoe&Zac, the new eco-friendly line under the Payless Shoesource brand, includes footwear - made with materials like organic cotton, hemp and recycled rubber - as well as accessories and beauty products.

3. H&M launched their second eco-friendly collection, the Conscious Collection, just a little more than a week ago (and I already raved about it here).

4. WhoWhatWear showcased an array of eco-friendly fashions and all-natural beauty products this week.

5. Seventeen magazine put together a selection of 25 eco-friendly haircare, skincare and makeup products.

I love seeing that eco-friendly fashion and beauty are starting to build a good reputation, and I'm hoping to see these isolated efforts turn into a movement towards sustainability throughout the industry soon enough.